01
Align brand and entity facts
Check the company name, brand relationship, business scope and important milestones so different pages do not make contradictory claims.
BAIDU BAIKE / ENTITY TRUST
12 / 13Public relations services | Baidu Baike
Baidu Baike entry creation service | A plan of about 21 days
We create Baidu Baike entries for companies, people and brands, on a plan of about 21 days.
Baidu Baike information planning starts with checking the entity and public sources. We organize the materials, write the entry, coordinate submission and follow up on revisions. Planned at about 21 days.
WHY IT MATTERS Why this service is needed.
Incomplete materials, weak sources or too much promotion can hold up review
We check the entry name, entity relationships and proposed facts first, then confirm each source is reliable and supports the text. Company profiles and ad copy get rewritten as evidence-based encyclopedia text; honors, career details or business claims with no source stay out.
FROM ATTENTION TO ACTION
Planned at about 21 days
We organize materials, write the entry and coordinate submission, on a plan of about 21 days. Before we start, we check that the entity and sources qualify, then agree the start date, required materials and sign-off.
02
Turn sources into usable evidence
Organize independent media, official records, and other public materials, stating what facts each source can support and what it cannot.
03
Use an encyclopedia tone to reduce promotional language
Rewrite corporate language into objective, restrained and clearly structured explanations while retaining citations and factual boundaries.
Images are visual illustrations of service scenarios.
WHAT YOU RECEIVE
What's included, from gathering materials to a live entry
Before we start, we confirm the final scope with you based on the target market, available materials, platform conditions, authorizations and delivery period.- 01 Feasibility assessment for person / company / brand encyclopedia entries.
- 02 Verify entity facts, identity and name relationships.
- 03 Independent source and citation mapping
- 04 Category-entry structure and neutral copy preparation
- 05 Submit for review and follow up on revisions
HOW WE WORK
Start with the goal; every step serves the client's decision.
First determine whether the conditions are met.
Check the entity, existing entry, public sources, and potential conflicts.
Create a factual evidence table
Match every proposed fact to an independently verifiable source.
Prepare a neutral entry draft
Prepare structure, wording, and citations according to how encyclopedia readers navigate information.
Follow up on review feedback and revise accordingly
We track review feedback and make the revisions it asks for.
WHO IT IS FOR
If you are facing these circumstances, this service deserves earlier consideration.
- The person has verifiable experience, identity and independent public reporting.
- The company or brand already has public records and needs consistent entity and name relationships.
- Existing encyclopedia information is outdated, conflicting or structurally disordered.
- Preparing to enter the China market and want to assess encyclopedia feasibility and information gaps first.
BEFORE YOU DECIDE
What must be clarified before buying?
Agree the scope and working terms first, and everything after runs more smoothly.01 What happens during the 21-day plan?
Over about 21 days we organize the materials, write the entry, coordinate submission and follow up on revisions.
02 Can a company's official website serve as the only source?
It usually cannot support every important fact. Encyclopedias place more weight on independent, reliable, verifiable public sources.
03 Can service strengths and advertising slogans be written into an encyclopedia entry?
An encyclopedia entry should remain neutral; lengthy marketing language or unverifiable subjective advantages are unsuitable.
04 What if there are not enough sources?
Build up real, compliant public information first, then prepare the entry.
05 What should companies, people and brands each prepare?
For company entries, organize the full company name, entity records, business information and development history. For person entries, organize identity, experience and relevant public reporting. For brand entries, organize the brand name, owning entity, brand history and related records. Match every proposed fact to a verifiable source.
06 What materials can serve as sources?
Send public reporting, official records and original links about the entity; we then check that each source fits and supports the proposed text. A published article doesn't mean every line in it can go into the entry, so we match each fact to Baike's source requirements.
07 What do we check when an entry is rejected?
We read the platform's feedback, then check whether citations support the text, whether names and entity links match, and whether any ad language or unsourced career details or honors remain. We add evidence or rewrite for the actual reason given instead of resubmitting the same draft.
PUBLIC ENTRY REFERENCES / Public entry references
What do the three types of Baidu Baike entry look like?
Person, company and brand entries have different priorities. Click a card to view structure illustrations and reading notes on this site, explaining what each section should cover and how to verify materials.Start with identity, field and key contributions supported by sources, rather than packing the opening with a full biography or promotional claims.
Names, identity and related details should match. If no public source backs a field, leave it blank.
Present experience chronologically and achievements by theme. Every important milestone needs verifiable evidence, rather than a list of titles and awards alone.
Check whether citations support the relevant paragraphs and whether the source name, publication date and original text can be found. A source link alone does not substantiate an entire paragraph.
Baidu Baike public entry: “Tu Youyou”
Start with identity, field and key contributions supported by sources, rather than packing the opening with a full biography or promotional claims.
Names, identity and related details should match. If no public source backs a field, leave it blank.
Present experience chronologically and achievements by theme. Every important milestone needs verifiable evidence, rather than a list of titles and awards alone.
Check whether citations support the relevant paragraphs and whether the source name, publication date and original text can be found. A source link alone does not substantiate an entire paragraph.
Baidu Baike's public entry on Yuan Longping.
State the full company name, main business and entity relationships. Avoid mixing company names, abbreviations and associated brands.
Check names and other public entity information. Where a field has conflicting versions, first establish the dates and applicable scope.
Use development history to explain changes over time and the business section to explain what the company does. State facts clearly without copying product sales material into the entry.
Check whether citations support the relevant paragraphs and whether the source name, publication date and original text can be found. A source link alone does not substantiate an entire paragraph.
Baidu Baike's public entry for BOE Technology Group Co., Ltd.
State the full company name, main business and entity relationships. Avoid mixing company names, abbreviations and associated brands.
Check names and other public entity information. Where a field has conflicting versions, first establish the dates and applicable scope.
Use development history to explain changes over time and the business section to explain what the company does. State facts clearly without copying product sales material into the entry.
Check whether citations support the relevant paragraphs and whether the source name, publication date and original text can be found. A source link alone does not substantiate an entire paragraph.
Public Baidu Baike entry: “Contemporary Amperex Technology Co., Limited”
Distinguish the brand name from the operating entity, then introduce the brand’s field. Keep a brand entry distinct from a company entry.
The brand name, owning company and other public records need to correspond. A shared name alone does not establish an entity relationship.
Use brand history to explain development milestones and the product section to describe categories and related facts. Avoid prices, purchase prompts and unsupported comparisons.
Check whether citations support the relevant paragraphs and whether the source name, publication date and original text can be found. A source link alone does not substantiate an entire paragraph.
Baidu Baike public entry: “Xiaomi”
Distinguish the brand name from the operating entity, then introduce the brand’s field. Keep a brand entry distinct from a company entry.
The brand name, owning company and other public records need to correspond. A shared name alone does not establish an entity relationship.
Use brand history to explain development milestones and the product section to describe categories and related facts. Avoid prices, purchase prompts and unsupported comparisons.
Check whether citations support the relevant paragraphs and whether the source name, publication date and original text can be found. A source link alone does not substantiate an entire paragraph.
Baidu Baike's public entry on Forever
READY FOR THE NEXT CLIENT
Send the name and materials, and we'll assess the entry first
Send the company, person or brand name, any existing entry links and public coverage. We check the materials first, then confirm scope, fee and start date.SERVICE PRICING / Service quotation
Choose an option that fits current needs.
Review the scope before we confirm the quotation.