Manprpower
Corporate video | APP tutorial / software promotional video
A software promotional video explains product value, then uses product demos and screen-recording tutorials to cover registration, functions and use step by step.
One set of videos can serve both promotion and training: a promotional film explains the product’s value for the website, social media, and sales conversations; a tutorial breaks operation into short steps so new users get started quickly and customer-service answers are not repeated.
Communications results depend on the product, channels and media spend; a video does not guarantee views, downloads or conversion outcomes.
Capability-structure illustration Turn the function into a story that is easy to understand.
PART 01 / APP PROMOTION
A software promotional video starts with the user's problem and brings positioning, core functions, use cases and the next action into a clear, shareable story. Landscape versions suit websites and presentations, while vertical versions can be adapted for mobile distribution.
MESSAGE ARCHITECTURE
CASE GROUP 01 / APP INTRO VIDEO
Case studies are grouped in three sets by purpose and aspect ratio; click a cover to play the video on the current page.
PART 02 / APP TUTORIAL
A tutorial video breaks a complete process into short chapters, with each segment solving one problem. Users can pause, replay, and follow along at any time; customer service can also send the relevant chapter directly instead of repeatedly explaining with screenshots or screen recordings.
Where can the app be downloaded?
Where do the next steps go after incorporation?
How does this feature work?
Chapter titles correspond directly to user tasks, so viewers do not have to search back and forth through a long video.
Use zooms, boxes, pointers, captions, and voiceover together to mark the current action.
Arrange aspect ratios around the official website, help centre, social media, and mobile viewing contexts.
Before recording, confirm the version and test account, and redact personal information, account data, and security information.
FROM APP TO VIDEO
Different app versions have different permissions and compliance requirements. Before production, confirm a test environment that may be shown publicly, the operating sequence, languages, channels and asset authorisations.
List the tasks new users most need to complete and common sticking points.
Specify the visuals, actions, voice-over, and subtitle focus for every step.
Use the confirmed test environment to avoid visuals that differ from the actual app.
Add zooms, highlights, pacing, voice-over, subtitles, and brand packaging.
The client confirms that operations are accurate, sensitive information has been handled and the publication-channel version is correct.
CASE GROUP 02 + 03 / APP TUTORIAL VIDEO
Portrait format suits mobile viewing, social platforms and one-to-one customer-service sharing; landscape format suits the website, help centre and full process. Select a step to view a watermarked case preview.
A full-screen focus on the mobile interface, suitable for users to watch and operate at the same time.
The interfaces, flows and names in the case study belong to the relevant project display. Actual teaching content must be reconfirmed against the client's current APP version, authorized materials and compliance requirements.
TURN YOUR APP INTO A CLEAR STORY
Tell us the APP type, target users, promotion channels and the operating questions customer service receives most often. We clarify what the video should promote and what it should teach, then confirm the video structure and production scope.
SERVICE PRICING / Service quotation
Review the scope before confirming the quotation.